Privacy Policy

 

Privacy Policy

 


Last Updated: February 17, 2026


ALTA (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website (the “Site”), sign up for our email or SMS list, or otherwise interact with us.


 

1. Information We Collect

 


 

A. Information You Provide To Us

 


We collect information you choose to provide, including:

 

  • Contact details such as your name, email address, phone number, shipping address, and billing address

  • Order details such as products purchased, sizes, preferences, and order history

  • Account information if you create an account

  • Customer support communications such as messages, emails, or chat submissions

  • Marketing sign ups including email and SMS subscriptions and any preferences you share

 


 

B. Information Collected Automatically

 


When you visit the Site, we automatically collect certain information, including:

 

  • Device information (browser type, IP address, time zone, device identifiers)

  • Usage data (pages visited, clicks, referring or exit pages, time spent)

  • Cookies and similar technologies to help the Site function and improve your experience

 


 

C. Information From Third Parties

 


We may receive information from third parties such as:

 

  • Payment processors (to process payments)

  • Shipping and fulfillment providers

  • Advertising partners and analytics providers (to measure performance and improve marketing)

 


 

2. How We Use Your Information

 


We use your information to:

 

  • Process and fulfill orders, payments, returns, and exchanges

  • Communicate with you about orders, shipping, and customer support

  • Send marketing messages if you opted in (email or SMS)

  • Provide early access and drop updates for VIP sign ups

  • Improve our Site, products, and customer experience

  • Detect and prevent fraud and security issues

  • Comply with legal and regulatory obligations

 


 

3. SMS And Marketing Communications

 


If you sign up for SMS or email:

 

  • We will use your information to send ALTA updates, early access details, promotions, and order related messages.

  • Your information will not be shared for others to market to you. We use it only to communicate ALTA related messages and to operate our marketing programs.

  • Message frequency varies. Message and data rates may apply.

  • You can opt out anytime by replying STOP to SMS messages or using the unsubscribe link in emails.

  • For help, reply HELP (if applicable based on your SMS provider).

 


 

4. Cookies And Tracking Technologies

 


We use cookies and similar technologies to:

 

  • Enable core site functionality (cart, checkout, security)

  • Remember preferences

  • Understand how visitors use the Site

  • Measure advertising performance

 


You can control cookies through your browser settings. Blocking cookies may impact Site functionality.


 

5. Advertising And Analytics

 


We may use advertising and analytics tools (such as Meta, Google, TikTok, Pinterest, or similar partners) to:

 

  • Show you ads that may be relevant to your interests

  • Measure conversions and site activity

  • Build audiences for advertising and retargeting

 


These partners may use cookies or similar technologies to collect or receive information from the Site and elsewhere on the internet and use it to provide measurement services and targeted ads.


 

6. How We Share Your Information

 


We share personal information only as necessary to run our business, including with:

 

  • Shopify, our ecommerce platform provider

  • Payment processors to securely process transactions

  • Shipping and fulfillment providers to deliver orders

  • Email and SMS providers to send messages you requested or opted into

  • Analytics and advertising partners to measure performance and improve marketing

  • Legal or compliance entities if required by law or to protect our rights

 


We do not sell your personal information in the traditional sense. Some privacy laws define certain advertising activities as “selling” or “sharing.” Where applicable, you may have the right to opt out of certain uses of your data for targeted advertising.


 

7. Data Retention

 


We keep your personal information only as long as necessary for:

 

  • Order fulfillment and customer support

  • Legal and accounting requirements

  • Business operations and fraud prevention

    You may request deletion where allowed by law.

 


 

8. Security

 


We take reasonable steps to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.


 

9. Your Rights And Choices

 


Depending on where you live, you may have rights to:

 

  • Access the personal information we hold about you

  • Correct inaccurate information

  • Request deletion of certain information

  • Opt out of marketing emails or SMS

  • Opt out of certain targeted advertising

 


To submit a request, contact us using the information below.


 

10. Children’s Privacy

 


Our Site is not intended for children under 13, and we do not knowingly collect personal information from children.


 

11. International Visitors

 


If you access the Site from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.


 

12. Changes To This Privacy Policy

 


We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date.


 

13. Contact Us

 


For questions or requests regarding this Privacy Policy, contact us at:

Email: Co.alta000@gmail.com